The ability to create a local digital audience at events could turn your radio station into a advertising power house. According to Nielsen about 11% of the US adult population, “used internet and mobile apps for local news and community events.”
Nielsen explains that 70% of these consumers are educated and employed and 40% make more than $75,000 per year giving them plenty of purchasing power. Nielsen even notes, “local digerati represent a very desirable group of viewers and a golden opportunity for broadcasters everywhere.” You can see the full article here.
So the question remains, how does your station tap into this market with its current capabilities? We’re happy to report that if you have an event promotion team you can use Snapifeye to create digital content that brings your advertisers into your audiences neighborhood. If you want to see how, take a look at our article on How your radio station can make a killing in digital.