Background

B92.5 FM is a iHeartRadio country music station in Sacramento, CA that hosted a meet and greet with Craig Wayne Boyd on May 3rd, 2015. B92.5 partnered with Snapifeye to amplify the stations social media.

Activation

Fans got their photo’s taken with Craig Wayne Boyd and they were posted to B92.5 FM’s Facebook page via Snapifeye. With Snapifeye B92.5FM was able to capture an email address from each fan and collect marketing opt-in as well as a photo waiver.

 

Results

• 58 Emails Collected with Marketing Opt-in and Signed Photo Waiver
305% Increase in Facebook Impressions over the Daily Average
863% Increase in Facebook Consumption over the Daily Average
1520% Increase in click rate verses other content
• Sponsor branding on all photos

 

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